The same week, you also delivered a presentation“From Paper to Hanger” for the latest SHE member meetup, describing the process by which your garments are brought to life from sketchpad drawings to finished boutique item. Similarly, can you describe the journey you went on to accomplish this show from original idea to physical Silk in Motion performance?
I love this question and it’s probably going to take me a while to answer it!
So first, we held the preview event to test this idea of using expressive performance as a new way of exhibiting and launching products. (Not an actual collection launch as it was mid-season; purely a tryout of the Silk in Motion idea.)
Then came the post-preview analysis with the amazing Anna who works with me on productions/shoots and whose strong eye for detail and visual perfectionism I rely on. We looked at what went well, not so well, people’s responses, the movement of the clothes, the diversity of the guests (not just a fashion-focussed crowd).
From that, we started shaping this July’s event starting with the venue choice. Despite considering several locations, Palazzo Parisio had always been the main contender in my mind – especially for its amphitheatre-style back area and other potential sections.
Next came storyboarding: looks, scenes, the concept of the Mediterranean lifestyle (longevity, happiness, vibrancy) behind the Holiday Home collection.
Menu choice involved me creating recipes with a colleague that used ingredients matching the Med theme (eg. mulberries (more specifically the Sicilian gelsi), homemade lemonade and even the watermelon all from the Palazzo Pariso garden).
Then the integral search for performers who were not just talented artists but would feel confident wearing our garments.
Added to this was invitation design, the guest list, sponsor pitches (again companies who fitted our ethos)…
We didn’t use a makeup artist and initially not even a hair stylist in order to keep things real and show everyone’s natural beauty.
There was no full dress rehearsal or soundcheck. Even Yun’s opening outfit was changed last minute in favour of a different colour. So it was a huge amount of admin, scheduling, faith, pressure, challenges, research, improvisation, anticipation and winging it.
What for you were the two biggest triumphs of the evening?
One was the sheer energy of the women who walked in the show. And the guests’ feedback reflected that. I feel we got what we set out to do i.e. the women were so happy to have done it and the audience really appreciated it. Secondly, people felt really treated and enjoyed how fresh the show felt. It’s wonderful knowing you’ve created something that achieved that. We were also absolutely blessed with our backstage team, the photographers and videographers.
And are you willing to reveal the biggest challenges of the project?!
Yes, a) the biggest one was coordinating it all. I really enjoy event management but ultimately, I realised I needed someone else to do the running around and take that weight off me. I did take advantage of offers of help but still thought I could do it all and micromanage the whole process. There were details that could have been better handled by a right hand person ticking those tasks off.
b) There were also final styling detail challenges, such as accessories and even the hang of the silk shifting when the models walked from the dressing area to the stage. So I wish I’d been near the stage to rearrange these things on them.
c) When you have sponsors, you feel the pressure to deliver everything you promised them. Admittedly, I was organised, sent logistics checklists and frequently communicated with the sponsors pre-show, during the event and post-show. But that last hour before the show was awfully stressful knowing that I couldn’t rewind and redo the event and therefore had to be sure I’d done everything possible to please the sponsors.
d) I had moments of not wanting to go ahead with the event because after the long buildup to it, ironically many aspects were rushed in the last 24 hours. And Yun’s piano being transported and placed on a stage that had been built above an actual well literally kept me up at night. I hoped people didn’t enter the garden the next day to find a hole in the ground!
e) Ideally, I’d have had more time to just pause, take a breath and think about my own needs instead of being purely focused on pleasing the audience, performers, venue and sponsors.